Our research methodology is two-pronged. First, through extensive quantitative and qualitative analyses, we value the assets and liabilities of each company, and detail its relative strengths and weaknesses. We then apply a value-based pricing approach where the Buy/Hold/Sell recommendation is based partly on the strength of a company, but, just as importantly, on how its shares are currently priced. While the difference sounds subtle, it is our view that securities analysts typically pay too little attention to price. Clearly, great companies can be over-priced and weak companies under-priced. We utilize a systematic approach to exploit what we believe to be mis-priced securities (Green Street's Pricing Model).

The effectiveness of our methodology is demonstrated through an impressive track record of investment recommendations and testimonials from our clients. The strength of our research is rooted in the focus that we place on our published reports. Green Street analysts focus solely on their analytical work, and are not distracted by obligations faced by "sell side" analysts, such as investment banking.